Analysis: Is your loyalty scheme still relevant?

Loyalty cards

Loyalty has long been at the heart of retail, but as pressure mounts and competition hots up, retaining existing customers has climbed up the agenda.

At their best, loyalty schemes give shoppers compelling reasons to opt for one retailer over another and can drive significant uplifts in footfall. 

They also have the potential to equip businesses with the information they need to stand out from the crowd and survive in today’s digital economy.

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