Analysis: Five trends for a winning business model to beat disruption


“The future belongs to those who prepare for it today” – civil rights activist Malcolm X unexpectedly hit on a business truth with this quote. Retailers and brands now face constant waves of disruption.

Shifts such as the rise of small-volume logistics, the growth of social commerce and the need for environmental and social transparency are likely to shape the future, according to Edge by Ascential’s annual Retail Disruption Report, which outlines several macro trends that will affect retail and brand business models.

Here are five key trends to consider when drawing up a growth strategy for this year and beyond.

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