Analysis: Does Co-op's brand heritage matter to its customers?

Early Doors actor John Henshaw features in the Co-op film

The social history of a retailer may not sound like the stuff movies are made of but last night saw the premiere of The Rochdale Pioneers, a film charting the history of the British co-operative movement and the principals behind the eponymous mutual retailer. Will the programme hit the spot ...

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Six free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.