Amazon is introducing half price on its Prime membership for a select age group in the UK, ahead of Prime Day on July 16 and 17.

Amazon Prime boxes

Young adults in the UK can now enjoy extended benefits of Amazon Prime

Younger customers can now join Prime for half the price and access fast and free delivery, exclusive deals, events, savings, Prime Video and Amazon Music – for £4.49 a month or £47.49 a year.

These members can also access free food delivery options on Deliveroo and HelloFresh, discounted tickets at Odeon cinemas, free games through Prime Gaming as well as free books, magazines and comics each month.

Students in the UK have been able to access half-price Prime since 2014, but the retail giant has extended this offer to all 18-22 year olds in the country, irrespective of their student status.

The offer has also been extended to include exclusive perks such as 10% off selected fashion products from brands such as Champion, Puma, Vans, Levi’s, and money off Amazon Fresh and National Express.

Amazon UK country manager John Boumphrey said:  “We’re always looking for ways to provide more value to our customers and offering 18-22 year olds 50% off Prime membership helps to make the wide range of Prime benefits even more accessible to young people.

“This is a really important time in their lives, so helping them save while enjoying great shopping and entertainment benefits will make a big difference, whether they’re going to university, starting work, or moving out of home for the first time.”