Consumer confidence remained low in July according to monitor GfK.

The GfK NOP UK Consumer Confidence Index remained flat at -29, the same as June’s figure, bringing the annual average to -30.

The figures came in the same month that the UK’s GDP suffered a further 0.7% decline, making this the worst double-dip recession since modern records began.

GfK managing director of social research Nick Moon said: It is not surprising that the index has remained the same this month, as consumer confidence remains as stagnant as the economy.

“This is the third month in a row the Index has not changed and consumer confidence has been stuck between -29 or -31 for the last seven months. This is a clear indication that all attempts by the Government to improve the situation in the UK aren’t making any impressions on the public mood.”

Three of the five measures showed a slight improvement in confidence however. Consumers’ assessment of whether the economic climate is right for making major purchases nudged up two points to -26, but that was still five points lower than this time last year.