Wilko is a privately owned, value-led mixed goods retailer with around 420 UK stores. It offers its customers products that aim to “keep a busy home running smoothly”.
Originally trading as Wilkinson Hardware Stores, in 2014 the retailer completed a multichannel restructuring of the business and rebranded it as Wilko. Click-and-collect has been rolled out across the entire network and Argos-style customer order points introduced.
Wilko is investing in an agile workforce, interactive website and a seamless experience across online and offline channels.
Getting the digital proposition right has become a key priority at Wilko, which is not an easy feat for a value-led retailer and, despite major investment in improving its multichannel credentials, Wilko has continued to battle with high fulfilment costs.
Wilko stands firmly by its values, which include “pull together”, “respect each other” and “make it fun”.