WiggleCRC is the etailer formed through the merger of Wiggle and Chain Reaction Cycles.

The cycling specialist generates more than 60% of revenues internationally.

While it operates differentiated websites for its businesses, the bulk of its UK logistics and distribution capability has been consolidated into a single purpose-built site in Wolverhampton, enabling improved customer services and operational efficiency. By the end of 2018 the company had reduced its distribution facilities from five to two sites.

At the same time the company holds a common product pool across its businesses, has reduced inventory by around 3% since the acquisition and integrated its head office operations.

The technology focus is very much on the integration of its businesses, with CRC moving onto Wiggle’s ERP solution from Oracle to leverage synergies.

WiggleCRC is owned by private equity firm Bridgepoint.


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