ScS – now trading as Sofa Carpet Specialist – is a UK-based furniture and flooring retailer that is focused on expanding the breadth and quality of its offer to attract a wider customer base and achieve higher transactional values.
It trades from around 100 standalone stores across the UK, having pulled out of a significant concession agreement with the House of Fraser department store business ahead of its collapse in mid 2018.
While online sales still account for just 5% of total sales, these have been growing robustly. Creating a market-leading website and driving digital awareness is at the heart of its current strategy, with the retailer scoping out a new site in early 2020 that will be “built from the ground up to be faster, more responsive, and better suited to what our customers want”. A key focus will be on improving online conversion rates through better imagery and a faster site.