Lovehoney in an online sex toy and lingerie retailer and has grown from strength to strength since it was set up in 2002. It is currently the UK’s biggest online adult retailer.
The pureplay retailer was founded in Bath by Richard Longhurst and Neal Slateford with a mission to take the sleaze out of purchasing sex toys. They have aspirations to be “the world’s biggest supplier of sexual happiness”.
Its strength lies in its technology – most of its systems have been built in-house and have evolved with the business. As well as improving its desktop and mobile sites, Lovehoney has an ambitious international expansion plan. It has dedicated websites for the US, Canada, Australia, New Zealand, Spain, France and Germany, and has also begun opening overseas fulfilment centres.
It is focused on increasing customer loyalty. Lovehoney’s online recommendations have the tricky balance of providing a personalised service while also maintaining the privacy of customers.
More recently, as part of its new sexual pleasure and wellbeing category, Boots UK has started to stock Lovehoney products.