This year, high prices mean the Valentine’s Day market is set to grow 4% to £1.3bn in the UK*, with 40% of shoppers planning to spend on romantic meals at home, flowers chocolates and cards. 

But what about the retailers who specialise in products that are a bit more risqué? According to data compiled exclusively for Retail Week by Similarweb, retailers that sell sex toys and erotic lingerie have seen a slowdown in web traffic since their boom during pandemic lockdowns, and rampant inflation has only made the market tougher. 

So, how is the most romantic day of the year shaping up for the specialists?