Better Bathrooms is a value-led bathroom specialist that runs an online site. It formerly had around 15 showrooms across the UK, but these were all closed after the retailer collapsed into administration in March 2019. The company was subsequently purchased by online retailer Buy It Direct, which also owns Furniture 123, Laptops Direct and Appliances Direct. Better Bathrooms says it places the customer at the heart of its business. It stands out from other bathroom specialists by having sufficient stock to offer next-day deliveries. The overall strategy of the retailer is to “overstock so as not to let customers down”. Its motto is ‘Better Service, Better Prices, Better Bathrooms’, aiming to have a competitive advantage on price, selection and availability. Its product range in exclusively own-brand and covers: suites, toilets, baths, showers, taps, tiles, heating, furniture and accessories. It is able to offer lower prices than its rivals due to its direct-sourcing strategy.