Better Bathrooms has slumped into administration after suffering “severe cashflow difficulties”, sparking the loss of more than 320 jobs.

The big-ticket business, which operates nationally from 13 showrooms and two trade counters, has ceased trading immediately after drafting in FRP Advisory to handle the administration process.

The move has resulted in 325 redundancies and the closure of all of the retailer’s showrooms, trade counters and warehouses.

Just 10 employees have been temporarily retained at Better Bathrooms’ head office in Greater Manchester, FRP Advisory said, in order to “assist with the administration process and support the orderly wind-down of the business”.

FRP Advisory joint administrator Philip Pierce added: “The challenges facing the UK retail industry are well known and are putting immense pressure on businesses operating in the sector. Unfortunately, Better Bathrooms has suffered from severe cashflow difficulties and an extended period of soft trading, which has forced the business into administration. Without significant investment or the cash to continue trading, the difficult decision was made to cease operations.

“We will be working with all the affected staff to support their claims through the Redundancy Payments Service during this difficult time.”