Electricals retailer Comet has reported like-for-likes up 4.3% in its first quarter, buoyed by TV sales from a World Cup campaign.

The Kesa-owned retailer also said one-off initiatives in multimedia helped it gain market share, in the period from May 1 to July 31.

Online sales increased by over 13% and now represents 14% of total product sales. During the period, one store was relocated and nine core stores were refitted, with a further 30 refits to be completed by the end of the first half.

The retailer said Comet has also started to implement initiatives outlined in June on product mix, rebranding and a new internet platform in readiness for the peak trading season.

Kesa chief executive Thierry Falque-Pierrotin said: “We delivered the plans set for the World Cup with excellent TV sales in all our markets during the period, and demonstrated the strength of our concept with significantly above market sales penetration of 3D TVs.”