Co-operative Group is to sell only fair trade own-brand chocolate in a push that may double UK sales of the ethically produced confectionery.
The retailer has struck a deal with Ghanaian cocoa co-operative Kuapa Kokoo to supply all its own-brand chocolate, which could encourage UK supermarkets to expand their fair trade offers.
Co-operative Group head of brand and corporate marketing Terry Hudghton said: 'The cocoa growers of West Africa are some of the world's most exploited workers, but we can make a difference to their lives by eating fair trade chocolate.'
Co-op expects UK retailers' sales of fair trade chocolate to double to£6 million.
The food group has also appointed a local sourcing manager for the first time. Peter Hubscher, previously category marketing manager for meat, poultry and fish, has taken up the post.
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