In the advert, which will debut tonight on ITV during Coronation Street, and will highlight “key moments of Christmas” such as the big shop, journeying home and Christmas lunch.

The discounter said the advert was designed to highlight how customers can have “a Christmas they can believe in, thanks to the brand’s ‘big on quality, Lidl on price’ promise”.

Lidl partnered with advertising agency Karmarama on the campaign.

Lidl commercial director Ryan McDonnell said: “Christmas is often a time for makebelieve, so this year we wanted to show our customers that we’re big on a Christmas they can really believe in.

“Our focus on high quality at Lidl prices ensures shoppers don’t have to compromise and can have everything they want this festive season, whether it’s our Hortus gin range, premium cheeses or free-range turkeys.”

Creative directors at Karmarama, Joe Holt and Luke Ramm, said: “There’s a better Christmas than the one we see in films. It’s one where love is actually in the air, where family and friends enjoying great food and drink is all that matters. It’s a Christmas you can believe in and you’ll find it at Lidl.”