Most have a gameplan and a budget, says John Lewis study
The reason why Christmas spending has only just started to rise may be because shoppers are meticulously planning their shopping trips this year. According to an NOP poll commissioned by John Lewis, 52 per cent of shoppers write lists and 46 per cent work out budgets before venturing out. A quarter of the 1000 shoppers surveyed said that they planned to take annual leave to do their Christmas shopping. More than a third said that they planned to buy a present for their boss.
When buying for that someone special in their lives, men lose out to women on the deal, with the average spend for her being£114.70. He can only expect to get something costing an average of£75.
The report claims that the practice of 'me-gifting' is on the increase, with 39 per cent of shoppers planning to get something for themselves this year, costing on average£42.
John Lewis customer service director Simon Fowler said: 'Retailers say year after year that Christmas is starting later. This survey suggests the reason is that Christmas shoppers are only visiting stores once they've come up with a cunning shopping plan.'
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