Watch: Lidl Christmas advert goes ‘Big On’ low prices

Lidl

Lidl has unveiled its Christmas ad, which builds on its ‘Big On’ creative framework to show shoppers how they can make their “festive a reality”.

In the advert, which will debut tonight on ITV during Coronation Street, and will highlight “key moments of Christmas” such as the big shop, journeying home and Christmas lunch.

The discounter said the advert was designed to highlight how customers can have “a Christmas they can believe in, thanks to the brand’s ‘big on quality, Lidl on price’ promise”.

Lidl partnered with advertising agency Karmarama on the campaign.

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