H&M has unveiled its cinematic Christmas advert, directed by US film-maker Wes Anderson and starring Adrien Brody.
The Swedish fashion giant’s holiday ad, entitled ‘Come Together’, tells the story of a group of holiday travellers whose yuletide plans are disrupted by a delayed train.
The three-minute advert, pitched by the fashion retailer as a “short film”, showcases H&M’s festive clothing collection.
Since being released last week, the Christmas ad has notched up more than four million views on H&M’s YouTube page and has been trending on social media.
Head of design and creative director Pernilla Wohlfahrt said: “The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance.
“It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones.”
The fashion retailer, which opened its biggest UK store in Westfield London in September, reported a hit to its third-quarter profits due to higher sourcing costs.