Chart: Etsy is more visible on AI than all UK-owned retailers bar Tesco
The new Semrush AI Visibility Index reveals that Amazon was the retail brand mentioned most in AI answers in the year to September, except on Gemini, where Tesco prevailed
Semrush shared with Retail Week a version of the retailer ranking, which shows how prominently brands top UK domains rank on mentions across ChatGPT, as well as Google’s Gemini, AI Mode and AI Overviews.
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