Kitsch retailer Cath Kidston is in talks to roll out concession stores in Spain, which will be its first step into continental Europe.

The retailer has previously focused on expanding in the UK and Asia. However, it launched a trial concession in Spanish department store El Corte Inglés in Madrid and Palma, Mallorca, before Christmas.

Cath Kidston chief executive Kenny Wilson told The Telegraph that the Madrid concession will be a permanent fixture and it is in talks with the department store to roll out concessions to its other Spanish stores.

He said that its Madrid concession has been “very, very successful” and had given it confidence that the brand can work across Western Europe.

El Corte Inglés is the biggest department store chain in Spain, with 80 branches and the fourth largest department store worldwide.

Cath Kidston, which is majority-owned by US private equity firm TA Associates, has 61 stores in the UK and 58 mostly franchised Asian stores.