All Boux Avenue articles

TRPG-owned lingerie brand Boux Avenue was launched in 2011, initially opening six stores across the UK. It operates 30 domestic stores as well as 12 international franchises with ambitious plans for further expansion. Its stores have a luxurious and service-oriented environment, including a concierge service and high-tech changing rooms that feature an intercom to communicate with store associates. The brand has also tried to set itself apart by being an inclusive brand targeting a wide range of age groups.