Well Victoria’s London flagship is no secret anymore as the US lingerie giant opened the door to its Bond Street store this week.

Well Victoria’s London flagship is no secret anymore as the US lingerie giant opened the door to its Bond Street store this week.

As a Victoria Secret virgin, the store was quite an experience.  For it’s more than a store but a lingerie emporium, with more knickers and bra combos than I could ever imagine.

The store is decked out like a giant boudoir with three floors full of undies galore. A giant two storey video screen showing Victoria’s Secret’s legendary Angels slinking down a catwalk takes centre stage in store.

It’s a world of difference from scrambling around M&S trying to find an underwear set that doesn’t make you look like your granny. Even in lingerie specialists such as La Senza all too many times I’ve been left scouring for anything in my size, before I even dare contemplate what style I like.

But it’s not just choice that sets Victoria’s Secret apart from its competitors; the retailer has clearly brought its US customer service standards across to Blighty.

Although they just about fell short of wishing me a good day, the army of girls in store were some of the most attentive shop assistants I’ve ever encountered in the UK. They were chatty, eager to help - although some might find their insistence on measuring your bra size a bit too much - and were clearly clued up on their product.

Perhaps it’s here where we can learn a few lessons from our American cousins.

Victoria’s Secret is a great addition to the UK high street and has given London another flagship to be proud of.