Avios Group (AGL) Limited operates the Avios reward currency for the British Airways Executive Club, Iberia Plus, AerClub, Vueling Club and Meridiana Club. It is also the currency for kulula.com and Flybe frequent flyers. Millions of customers collect Avios in over 190 countries world-wide. Part of the International Airlines Group, Avios is headquartered in the UK, with a global office network in Madrid, Johannesburg and New York City.
Customers can collect Avios when booking cash flights with partner airlines as well as on international hotel stays, car rental and on everyday purchases through partners. Avios can be used for travel rewards including towards flights, hotels and car hire, as well as for days out and leisure experiences.
- Retail Voice
Some brands are masters of the loyalty game, with programmes that delight customers and investors alike. Oliver Gryg at Avios offers five routes to success.