Asos has appointed former Arcadia director Hilary Riva as non-executive director along with advertising executive Rita Clifton.

The hires are the latest example of retailers’ attempts to ensure best practice in governance by appointing women to the board. Last month Pets at Home appointed former Carphone Warehouse executive Amy Stirling and Tessa Green, a trustee of the Duke and Duchess of Cambridge’s charitable foundation, as non-executive directors.

Riva, who is a non-executive director of property company Shaftesbury and promotions company London & Partners, has previously sat on the Dixons board and in 2008 was awarded an OBE for services to the fashion industry. She has sat on the board of Arcadia where she headed up Evans, Top Shop, Principles, Wallis, Dorothy Perkins and Warehouse, after which she was appointed chief executive of the British Fashion Council and oversaw the running of London Fashion Week.

Clifton is chairman of both brand consultancy BrandCap as well as pollster Populus. Her previous roles include a period at advertising firm Saatchi & Saatchi where she was vice chairman and strategy director.

ASOS chairman Brian McBride said: “We are delighted to be announcing the appointment of two highly regarded businesswomen to the ASOS Board.

“Fashion and brand are key to our success and their expertise in these areas is unquestionable. We are looking forward to working with them both and are confident they will make significant contributions to the continuing success of Asos.”

Riva and Clifton will both will take up their roles at Asos from April 1.