Asda has launched a Valentine’s Day bunny-themed twosie that it hopes will stimulate a sales hop.
Following on from the onesie craze, George at Asda has introduced the garment ahead of February 14.
The retailer is among many that have pulled out all the stops for Valentine’s Day. Underwear retailer Björn Borg opens a Valentine’s Day pop-up store at Westfield Stratford today and Ann Summers launched its first Valentine’s Day ad campaign.
Valentine’s Day gifts generated sales of £265m last year, according to Kantar Worldpanel.
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