Argos has teamed up with ex-Spice Girl Emma Bunton to create a baby and kidswear range.
The exclusive 99 piece collection will launch in Argos store and online from January next year.
Pieces include skull and crossbone T-shirts, guitar print hoodies and party dresses with printed dog patterns. The collection is aimed at boys and girls aged newborn to 10 years old.
Bunton said: “As a mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear. Working with Argos has given me the opportunity to create exactly that. I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome”
Argos business development manager Emily Jacobs said: “Emma is known and loved for being a stylish, hard working mum so was a natural choice to design this kids collection with us. The launch of licensed character kidswear has been well received as a natural extension of our current ranging at Argos.”