Topshop owner Arcadia has recruited former American Express digital boss Alex Tait to head up the group’s ecommerce operation.

Tait will look after online across all of Arcadia’s brands including Topshop, Dorothy Perkins and BHS, according to Marketing Week.

Tait, who was director of international digital acquisition at American Express, replaces Graham Morrell, who left to head up Jack Wills’ global ecommerce business.

He will report to Arcadia global group director of ecommerce Simon Pritchard.