How far have you come in using data to drive loyalty? Complete our quick survey for a chance to win two free tickets to the BT Retail Week Technology Awards.

Retail Week and Powatag are conducting research into retailers’ experiences of analysing customer data via customers’ use of smartphones and in-store shopping habits.

In this survey, ‘The journey to personalisation’, we want to find out whether retailers are collecting customer data, where from, and how far the retail industry has come in using that data to drive customer loyalty.

As a reader of Retail Week, we would value your input, which will help us to better understand retailers such as yourself.

This confidential survey should take five minutes to complete and retailer respondents will be entered into a prize draw to win two tickets to the BT Retail Week Technology Awards which takes place on June 11.