Online giant Amazon has launched display ads on its website allowing customers to click-through and buy directly from external sites.

Ads will appear when a customer shops for a specific or related product on the Amazon site.

Amazon Services Europe director Ian Clarkson said: “Amazon Product Ads allow sellers to reach engaged shoppers on Amazon, introduce new customers to their range and increase their sales.”

“It’s a win-win situation as customers benefit from access to an even greater selection of products in addition to the tens of millions of items that already sells.”

Advertisers simply upload a catalogue of products they want to display and set their budget, then Amazon use a variety of placements to drive targeted traffic to a seller’s website. Advertisers are then charged on a cost-per-click basis.