Amazon is rolling out physical kiosks in train stations around London as part of its plan to develop its bricks-and-mortar offer.

The kiosks will sell a range of discounted items and are an extension to its recent Treasure Truck concept that is currently making its way around the country.

Charing Cross, King’s Cross, Paddington, Liverpool Street and London Bridge will be the first stations to host Amazon Kiosks.

The online giant is ramping up its bricks-and-mortar offerings and earlier this week launched 10 ‘Clicks and Mortar’ pop-up stores across the UK in partnership with 100 of its small business partners.

Global tech provider Valid’s senior vice president of technology solutions Martin Kurpiel said: “By expanding its bricks-and-mortar presence, Amazon is reaching consumers in new ways and creating a more memorable shopping experience that their website can’t offer.

“To succeed in implementing experiential retail, stores need to reach the customer on a personal level by creating a unique way of interacting with their brand and keeping customers engaged.”

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