Amazon has added its two-hour delivery service, Prime Now, to its Alexa virtual assistant to create what it describes as its “fastest and easiest way to shop”.
Shoppers in the US can receive thousands of goods via the speedy delivery method by simply asking Alexa to “order from Prime Now”.
Alexa will recommend a product from within the Prime Now catalogue and add it to the customer’s basket.
Shoppers can add multiple items per order and Alexa will offer product suggestions based on other items in the basket.
Amazon vice president of voice shopping Assaf Ronen said: “Bringing Prime Now to Alexa voice shopping combines two of the most innovative shopping technologies available for an experience that our customers are going to wonder how they ever lived without.
“We’re excited to offer the full Prime Now catalogue with Alexa, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap, or cater to unexpected guests with merlot and ice cream, all without ever leaving your house or even getting up from the couch.”