All Christmas advertising – Page 4
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VideoWatch: Kevin the Carrot saves Christmas in Aldi advert
Kevin the Carrot takes on vegetable rival Russel Sprout and his gang - the Leafy Blinders - in this years Aldi Christmas advert featuring Robbie Williams’ famous ‘Entertain Me’ song.
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VideoWatch: Boots ditches the schmaltz in Christmas campaign
Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.
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VideoWatch: Ikea goes against the grain with Christmas advert
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
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VideoWatch: M&S encourages families to ‘go jumpers’ this Christmas
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
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VideoWatch: Lidl Christmas advert goes ‘Big On’ low prices
Lidl has unveiled its Christmas ad, which builds on its ‘Big On’ creative framework to show shoppers how they can make their “festive a reality”.
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VideoWatch: Amazon 'delivers smiles' with Christmas campaign
Amazon revealed its Christmas advert this week, featuring its recognisable boxes singing to people on their journeys home for Christmas.
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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NewsIceland Christmas sales fall despite 'Rang-Tan' ad storm
Iceland suffered a fall in sales during the crucial festive trading period despite the impact of its Christmas advert.
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AnalysisAnalysis: Seven of the best retail moments of 2018
’Tis the season to be jolly, and Retail Week is celebrating by unwrapping the most light-hearted and affirming retail moments of 2018.
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OpinionOpinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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VideoWatch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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OpinionIceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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CartoonRetail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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OpinionOpinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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VideoThe Retail Week: Which Christmas ads are hitting the mark?
As John Lewis releases its much-awaited Christmas campaign, we debate which of this year’s crop of festive ads has hit the mark.