All Christmas advertising – Page 15
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NewsVideo: Debenhams to launch Christmas advert on Wednesday
Debenhams will air its Christmas advert on Wednesday featuring new music star Foxes.
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OpinionComment: Are Christmas adverts worth the time (and money)?
This week John Lewis unveils its Christmas advert, but will it and others like it bring home the festive bacon?
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OpinionComment: The grocery battle heats up as Lidl and Aldi target more affluent customers
Discount supermarket chain Lidl has launched its first television advertising campaign in the UK in its latest attempt to grab middle class shoppers from the likes of Tesco and Sainsbury’s.
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AnalysisCampaign of the week: Shop Direct's Very advert to stand out for festive party goers
Shop Direct’s new eye-catching campaign for its Very brand uses special effects in the setting of an office Christmas party to promote its partywear range in the run up to the festive season.
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NewsThe Range launches Christmas ad as profits rise
The Range has launched a Christmas ad showcasing its ‘surprising’ product quality and prices and full-year profits have soared.
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NewsMarks & Spencer adds fairy tale magic to Christmas campaign
Marks & Spencer has added some fairy tale magic to its Christmas campaign, which features stars such as Helena Bonham-Carter.
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AnalysisCampaign of the week: DFS hopes festive fulfilment pledge will win customers over
DFS promises in its new campaign that it will deliver sofas on time for Christmas, but it is questionable whether this fulfilment pledge will be enough to sway consumers to make such a big investment in the run-up to the festive holiday.
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AnalysisCampaign of the week: Morrisons promotion fails to truly reward loyal customers
Morrisons is the first grocer to launch its Christmas advertising, but this campaign raises a question over whether its festive promotional tactics will work.
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AnalysisCampaign of the week: The Co-operative's new food ad - too festive for some?
The Co-operative Food’s new summer campaign turns seasonal advertising convention on its head with an advert that frames the sunny months as “the most wonderful time of the year”.
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NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
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AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
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NewsVideo: Bargain Booze launches TV ad campaign
Bargain Booze is poised to launch its new £1m TV advertising campaign.
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NewsVideo: Harvey Nichols - ‘Avoid A Same Dress Disaster’
Following on from last year’s ‘Walk of Shame’ Christmas film, Harvey Nichols has created a ‘tongue-in-chic’ alternative Christmas video, ‘Avoid A Same Dress Disaster’
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NewsVideo: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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AnalysisCampaign of the week: Boots, Let’s Feel Good
Ahead of Christmas, Boots has dumped its ‘Here Come The Girls’ advertising theme for a new ‘Let’s Feel Good’ campaign.
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OpinionComment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
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AnalysisCampaign of the week: Asda, Behind Every Great Christmas There’s Mum
Asda’s new Christmas advert has prompted controversy after more than 50 complaints to the Advertising Standards Authority alleging it is sexist, while Twitter users have both hailed it as smartly observed and slammed it as old-fashioned.