All articles by Ajaz Ahmed – Page 2

Opinion

Comment: Retailers must disband their sales prevention departments - now

2014-07-22T08:47:00Z

I recently watched a US episode of TV’s Undercover Boss and in it a boss of a large car manufacture was shocked by what he found.

Opinion

Comment: Watch and learn from the best retailers

2013-10-17T07:00:00Z

We’re exposed to a mountain of visual stimuli every day. The power of observation is a great gift and I love walking
around shops.

Opinion

Comment: No-nonsense advice for a successful business

2013-07-11T07:00:00Z

I recently gave a talk to a group of business people, reflecting on recent frustrations and thought wouldn’t it be great if people just got to the point and cut the crap.

Opinion

Comment: Too many retail bosses are closed to new ideas

2013-04-18T07:00:00Z

We’ve all read autobiographies by ordinary people who came up with great ideas that are now an established part of our high streets.

Opinion

Comment: Empathy is at the heart of every successful retailer

2013-01-17T07:00:00Z

I’ve spent most of my work life in retail and I’m not embarrassed to describe myself as a shopkeeper. I love shopping, visiting stores and admire how retailers practice their art.

Opinion

No one comes close to Amazon

2012-02-29T07:00:00Z

Ajaz Ahmed is the founder of Freeserve. He was one of the three founding executives to launch the business, seeing it through flotation and the £1.6bn sale to Wanadoo.