Comment: Empathy is at the heart of every successful retailer

Hollister breaks the rules of retail but its brand vision is strong and successful

I’ve spent most of my work life in retail and I’m not embarrassed to describe myself as a shopkeeper. I love shopping, visiting stores and admire how retailers practice their art.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.