Childrenswear retailer to develop more brands
Childrenswear retailer Adams has signed a five-year contract with Boots to supply all its children's clothing.

The deal follows the success of the Mini Mode range for children aged up to four years old, which Adams launched exclusively for Boots in 2003.

Adams will now look at other brands it can develop for Boots during the next five years to cover the birth to four-years-old age range.

'We are delighted to have secured this significant contract. Mini Mode was the first brand we developed exclusively for another retailer and it has been a great success,' said Mini Mode managing director David Empson.

'For us, it was a landmark development. We invested more than£5 million in developing the brand and putting in place the design, retail and marketing infrastructure to deliver premium products. That investment paid off and we are now working to develop an even stronger offering for Boots stores nationwide,' he added.

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