The shortlist for Retail Week and Drapers PayPal etail Awards 2012 includes outstanding retail businesses of all sizes excelling online.

PayPal etail Awards 2012 Awards shortlist announced

The Retail Week and Drapers PayPal etail awards recognise excellence in this area across the retail spectrum, from startup pure-play etailers to established multiple retailing businesses.

Entries for this year’s awards exceeded expectation and revealed a whole wealth of innovative excellence in this dynamic sector.

The shortlist includes Asos, Debenhams, Harrods and Thomas Pink among many others.

The judging panel, which includes some of the UK’s best-known ecommerce leaders, now faces the tough task of choosing the winners from the impressive shortlist.

The winners will be announced at the PayPal etail awards dinner on 24 May 2012 at The Grange St Paul’s.

PayPal etail Awards Shortlist 2012

Best App

  • asos
  • Debenhams, Debenhams Beauty Club
  • Harrods
  • New Look
  • ShopStyle

PayPal Best Customer Experience

  • A Suit That Fits
  • Chain Reaction Cycles
  • Childrensalon
  • Donna Ida
  • Gorgeous Couture
  • House of Fraser
  • Mr Porter
  • my-wardrobe.com
  • Sweaty Betty
  • Thomas Pink

Best Independent Retailer

  • Chain Reaction Cycles
  • Childrensalon
  • Cloggs
  • Donna Ida
  • Glam Boutique
  • HaveToLove
  • Oh Baby London
  • Oliver Sweeney
  • Seraphine
  • Route One

Clipper Group Best Multichannel Retailer

  • Feather & Black
  • House of Fraser
  • John Lewis
  • Kiddicare
  • Mamas and Papas
  • New Look
  • Oasis
  • Schuh
  • SuperGroup
  • Thomas Pink

Best Pure–play Etailer - Large

  • asos
  • Boohoo
  • BrandAlley UK
  • Lovehoney
  • Missguided
  • Mr Porter
  • my-wardrobe
  • notonthehighstreet
  • Ocado
  • Shop Direct Group

Best Pure–play Etailer - Small

  • A Suit That Fits
  • Girl Meets Dress
  • Gorgeous Couture
  • Green Baby
  • LOVE
  • MyTights
  • Party Delights, Delights.co.uk
  • Zaggora

Best Re-design/Re-launch

  • Appliances Direct
  • Aram
  • Chocolate
  • Country Attire
  • House of Fraser
  • House of Holland
  • Not Just a Label
  • Psyche

Torque Best Use of Innovation

  • asos, asos Urban Tour
  • asos Marketplace
  • House of Fraser
  • NET-A-PORTER.COM, KARL Karl Lagerfeld Launch
  • Shutl/ Aurora Fashions

Best Use of Marketing

  • asos, asos Savvy Sunday
  • BrandAlley UK, The Possibilities are Endless
  • Chain Reaction Cycles
  • Missguided
  • Route One
  • Surfdome Shop
  • Zaggora

Success Appointments Best Use of M- commerce

  • asos, Mobile Site Launch
  • Carphone Warehouse, Simply Tap
  • Debenhams, Debenhams iPhone, Nokia Android, iPad app & m-site
  • New Look, Combined mobile strategy
  • Ocado, Ocado On The Go

Best Use of Social Media

  • asos, Summer Sale
  • Boohoo
  • Chain Reaction Cycles
  • farfetch
  • Glam Boutique
  • Harrods
  • IL2L.com
  • New Look, NL Daily

International Commerce Award

  • Childrensalon
  • farfetch
  • Gifting Inc
  • Liverpool Football Club, Liverpool FC Online Store
  • New Look
  • West Ham United Football Club
  • Wiggle
  • Zaggora