High-end skiwear specialist Moncler demonstrates the versatility of its visual merchandising by unveiling two impressive displays in Cannes.

It is the mark of a good retailer that it can change what it does almost at will. Yet few seem capable of doing so – especially in the world of visual merchandising where change tends to happen at a ponderous pace. But upscale Italian outerwear specialist Moncler has shown that it can be done.

Last week at retail property trade show MAPIC in Cannes, almost everybody leaving the glitzy Palais des Festivals paused to stare at the Moncler window on the Croisette, which featured what appeared to be an outtake from the Will Smith movie I, Robot.

What it had to do with the jackets inside the store might have been a puzzle, but it served the purpose of making passers-by stop and stare better than almost all the other branded luxury stores along the front.

Yet by Friday, it was all change and a downhill ski vignette replaced any trace of the robot having ever been on display. Small is beautiful and quick changes help.