Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.
Learn more

Ann Summers

Ann Summers launches virtual fitting room app

Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.

Subscribe to read the full article

With a Retail Week subscription you get access to:

  • Exclusive competitor information
  • Consumer trends
  • Innovative video content
  • Straightforward industry data

Contact us about company-wide access