Zalando sales rocketed during its first quarter, driven by European growth outside its home market of Germany.

Zalando stradella warehouse

Zalando stradella warehouse

Zalando’s active customer numbers jumped 11% to over 20 million

Sales jumped 23% to €980.2m in the quarter to March 31.

Gross profit rose from €333.4m to €405.4m but EBIT dived 9.4% to €14.9m. Adjusted EBIT rose 12% to €32.8m, however.

In the etailer’s home market of Germany, sales rose from €405.8m to €475m, while in the rest of Europe sales rose from €334.5m to €428.3m

Outside Europe, sales were up from €55.8m to €76.9m. 

Zalando said that its growth had been supported by increasingly prominent market campaigns such as its ‘Remix Fashion’ campaign with rapper A$AP Rocky and its menswear campaign with actor James Franco.

Zalando’s site visits rose 28.8% over the quarter to more than 617 million. Mobile share of visits now stands at 68.8%, up from 62.3% for the same period last year.

Active customer numbers jumped 11% to over 20 million.

Orders per active customer inched up from 3.2 to 3.6, but average basket size declined from €66.5 to €63.

Zalando upped its focus on fulfilment during the quarter with new fulfilment centres in Germany, France and Italy all being developed.