All WiggleCRC articles
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Prospect AnalysisWiggleCRC (SWOT)
The merger of Wiggle and Chain Reaction Cycles has given the group enlarged scale, covering not only bicycles and accessories but running gear, and swimwear too while new owner Signa Sports United is a big hitter in terms of sports ecommerce sites.
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Prospect Analysis
Technology strategy at WiggleCRC
Wiggle’s success has been based on keeping things in check and slick. Its online, supply chain and distribution strategies enable it to deliver items of almost any size around the world incredibly quickly.
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Prospect Analysis
WiggleCRC (Strategy)
While Wiggle is known for its tri-sports offer, Chain Reaction Cycles has much more of a focus on mountain biking. However, there is an overlap in terms of their road cycling offer.
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Prospect Analysis
Stores at WiggleCRC
The enlarged WiggleCRC group operates a single 10,000 sq ft Chain Reaction Cycles store in Belfast.
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Prospect Analysis
WiggleCRC (People)
WiggleCRC commercial and marketing director Huw Crwys-Williams was appointed CEO in March 2021, after former CEO Ross Clemmows left the company.
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Prospect Analysis
WiggleCRC (Overview)
WiggleCRC is the etailer formed through the merger of Wiggle and Chain Reaction Cycles. Bridgepoint sold WiggleCRC to sports ecommerce platform company Signa Sports United in 2021.
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Prospect Analysis
WiggleCRC (Financials)
WiggleCRC group sales came in at £360.3m in the 52 weeks to 26 September 2021 (FY2021) buoyed by the impact of the pandemic, having been £291.6m in the previous 39-week period to 27 September 2020 (FY2020).
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Prospect Analysis
Ecommerce at WiggleCRC
Cycling and tri-sports are in vogue in Britain. This has fuelled businesses such as specialist etailers Wiggle and Chain Reaction Cycles, which merged in 2016.
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Prospect Analysis
Customer and marketing at WiggleCRC
Both Wiggle and Chain Reaction Cycles target serious sports enthusiasts who know exactly what they want from the etailer’s cycling, running and swimming offer.
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Prospect Analysis
WiggleCRC (Outlook)
Both Wiggle and Chain Reaction Cycles have built up considerable brand awareness among sports enthusiasts and continue to achieve market share gains in the UK.
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Analysis
Who will be the retail CEOs of the future?
Retail Week speaks to a panel of industry experts to determine which executives will be in charge of the UK’s biggest retailers over the next five years.
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News
Ross Clemmow succeeds Will Kernan as Wiggle boss
Wiggle chief executive Will Kernan is exiting the retailer and will be replaced by former Debenhams director Ross Clemmow, Retail Week can reveal.
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News
WiggleCRC profits climb after year of investment
WiggleCRC has recorded a rise in interim profits which boss Will Kernan attributed to “a reset of the business model” in 2017.
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Analysis
Analysis: Secrets of success from the top 30 international retailers
Our Top 30 International Retailers report reveals which businesses are achieving success overseas and their international strategies.
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News
WiggleCRC boosts European presence with Bike24 deal
WiggleCRC has snapped up German cycling etailer Bike24 to ramp up its European reach in a reported £100m acquisition.
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News
Wiggle losses widen despite climbing sales
Sports etailer Wiggle has posted widening losses in its full-year results despite a sales increase as its Chain Reaction Cycles acquisition punctured its bottom line.
