WHSmith has launched Kobo Vox, a new e-reader that connects readers of the same book via Facebook and Twitter.
The stationery and books retailer is selling the new Kobo Vox – a touch screen, colour WiFi eReader that allows book reviews, comments and conversations to be shared in real-time with users of Facebook and Twitter.
It is the second e-reader launch in as many months for WHSmith, which began selling Kobo Touch e-readers last month.
The latest is a £169.99 Kobo Vox with a 7-inch anti-glare screen making it easy to read in all lights including outdoor reading, according to WHSmith.
The e-reader uses video and audio technology to enhance e-book images and play music, games and video.
WHSmith hopes The Kobo Vox, which allows access to 2.2 million titles and can hold up to 32,000, will complement the WiFi-enabled Kobo Touch, which it launched in October. The Kobo Vox also allows full access to more than 15,000 free apps for Android phones.
WHSmith business unit director for books Rachel Russell said: “We’re really pleased with the way customers have responded to the Kobo eReaders and accessories in our stores and we’re delighted to be the first UK retailer to offer customers a product as innovative as the new Kobo Vox.”