Surf and skiwear specialist White Stuff aims to double online sales with the relaunch of its transactional Web site.
Online sales represent about 25 per cent of White Stuff's mail order business - which altogether accounts for a tenth of the retailer's£11 million annual sales - and should be boosted 50 per cent to£550,000.
Although the retailer has sold product over the Web since 2000, this is the first time the Internet has been identified as a significant sales generator.
'There was a little bit of reticence at first - we didn't believe the Web was going to drive sales. But in the past year it has really taken off,' said White Stuff mail order manager Vanessa Bellamy.
The latest site was designed by Screen Pages, with improved product presentation and easier navigation.
No comments yet