The inside view from estates controller Douglas Sinclair

What makes your ideal employee?

An enthusiast who is continually looking to increase their all-round knowledge for the personal and collective good with the ability to laugh when the pressure is on.

What is your work ethos?

An open and honest culture that supports our mission to be the best on the high street for customer service, product ranges and value for money. Everyone works hard in their roles and has a drive to make the business successful.

How do you strive to retain your staff?

By recruiting the right people, retention becomes easier.

What sets apart working at Store Twenty One from your competitors?

The company is at a point in where everybody can contribute to its development.

How do you ensure your employees have a good work/life balance?

By allowing them to go home every night on the condition they come back the following morning.

Store Twenty One

Founded 1932 Based Solihull, West Midlands

Number of staff More than 2,000 Number of stores 214

Number of days’ leave 20 to 25 days holiday plus bank holidays

Employee benefits Benefits packages range across the different levels within the business, but include a generous discount off Store Twenty One product, stakeholder and contributory pensions schemes, life assurance and private medical insurance