Westfield Stratford City has signed up new retailers in the run up to the Olympics.

Retailers to open shops in the centre, located adjacent to the Olympic Stadium, include The Bike Rooms, which will sell the Pinarello bikes ridden by Team GB.

Zara Home, Jo Malone as well as Levi’s have also opened shops at Westfield Stratford in recent weeks.

Baseball cap retailer New Era and underwear brand Triumph are also new entrants at the centre.

Accessories retailer Ollie and Nic is planning a store opening while kids wear retailer David & Goliath has just opened its doors at the centre.

As has already been reported, H&M opens its new Sport concept while Radley opened its first pop-up store there.

As revealed by Retail Week, luxury department store Liberty opened its first shop outside of its iconic store on Great Marlborough Street in Westfield Stratford in May.

Westfield director of operations Bill Giouroukos said: “We have worked closely with these new retailers, many delivering new store concepts and UK and world firsts. At Westfield Stratford City, we attract over 800,000 customers every week providing the perfect platform for retailers to showcase their brands to the world.’