The grocer has converted an art gallery on London’s Wardour Street into its first Tesco Finest wine bar, stocking 48 different wines from its premium own-label range. 

The launch of the concept space, which is open for two weeks, comes just months after discounter Aldi opened a pop-up wine store at Boxpark in Shoreditch.

Meanwhile, fellow supermarket rival Waitrose is rolling out its wine bar format across its larger stores as the upmarket grocer drives its hospitality proposition. 

Retail Week spoke to head of brand marketing for Tesco Finest, Nick Jackman, about the thinking behind the supermarket giant’s pop-up bar.