Warner Bros to debut in Ireland as part of growth bid

Warner Bros Studio Stores is to expand in Ireland, where it will open two more standalone shops and approximately six concessions.

The retailer is also close to signing its first concession deal in the UK, with an unnamed department store group. A planned concession deal with Harrods fell through because it was too expensive.

Deals are imminent on stores in Cork and Dundrum, County Down. At present, Warner Bros has just one Irish store, in the Liffey Valley Shopping Centre near Dublin.

The retailer is still looking for premises in Londonderry and Belfast.

'Ireland is performing very well,' said managing director John Kinnaird.

New UK shops are planned for Inverness, Livingston and Meadowhall before Easter and Telford in the second half.

Warner Bros Studio Stores hopes to return to profitability this year.

Kinnaird and fellow director Paul Drake staged an MBO of the business two years ago.