US grocery giant Wal-Mart has unveiled a web site for its new-launch smaller format stores, Marketside.
The grocer has confirmed that its first four stores will open in the autumn in the Arizona regions of Gilbert, Mesa, Chandler and Tempe.
The site – www.marketside.com – gives some details of the new format stores, which will be in direct competition with Tesco’s Fresh & Easy stores in the US.
The site says: “At Marketside, you’ll find a wide selection of complete meal solutions, fresh ingredients and everyday favourites at affordable prices – all in one easy-to-shop store.”
It adds: “Marketside is designed for the quick grocery trip – when you’re looking for an inspiring yet easy meal solution or need to pick up last-minute ingredients, simply swing by your neighbourhood Marketside on your way home.”
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