Waitrose has pulled its advertising from the Fox News slot shown on Sky in the UK after customers complained about presenter Glenn Beck’s remarks about US president Barack Obama.

In July, Beck called Obama “a racist” with “a deep-seated hatred for white people or the white culture” after the president said that police in Cambridge, Massachusetts, had “acted stupidly” in arresting the distinguished professor Henry Louis Gates as he entered his own home.

His remarks prompted US retailers such as Wal-Mart and Best Buy to pull their advertising and now Waitrose has followed suit.

A Waitrose spokesman said that the company has withdrawn its advertising in response to customer concerns. He said: “We have pulled it because we believe it’s the right thing to do. Our customers’ views are important to us.”