Waitrose has appointed Michelin chef Jonathan Moore as its executive chef.

Moore joins on September 6. Most recently he has held senior product development and innovation roles with several food manufacturers and retailers. He is also the founder of food consultancy Tomorrow’s Food, which specilaises in food trends and new product development.

The move is designed to strengthen Waitrose’s own-brand ranges, such as Menu From and Essential Waitrose.

Waitrose head of brand development and product innovation Sam Dickson:  “We’re really excited to have Jonathan on board - he is widely recognised in the industry as a leading product development chef and his wealth of experience will be invaluable as we continue to raise the bar in product quality and innovation.”